OUR STORY:
● WHAT TRIGGERED US?
Craveable food can be healthy, and healthy food doesn't have to be boring.
Adding processed sugar, milk, and palm oil to snacks has been an industrial tradition, leaving us with a sense that we’ve been fooled for decades.
Palm oil is bad. Dairy is bad. Refined sugar is bad. Bad for us and bad for our planet. Yes, we all know that. But then, how come THE YOU KNOW WHO OF THE CHOCOLATE SPREADS is still a thing? Is it really just because it's tasty and cheap? Or is it the childhood nostalgia that we cannot ditch?
● WHAT TRIGGERED US?
Craveable food can be healthy, and healthy food doesn't have to be boring.
Adding processed sugar, milk, and palm oil to snacks has been an industrial tradition, leaving us with a sense that we’ve been fooled for decades.
Palm oil is bad. Dairy is bad. Refined sugar is bad. Bad for us and bad for our planet. Yes, we all know that. But then, how come THE YOU KNOW WHO OF THE CHOCOLATE SPREADS is still a thing? Is it really just because it's tasty and cheap? Or is it the childhood nostalgia that we cannot ditch?
● ELEPHANT IN THE ROOM
Pouring refined sugar and palm oil into all snacks is an industrial tradition, staying cheap on the shelf, but at what cost?
Food is a moral issue in all aspects—from sourcing ingredients to labor, from animal welfare to biodiversity.
Animal agriculture is already beyond unsustainable. Why are we still relying on one of the biggest instigators of the 21st Century climate crisis?
● ELEPHANT IN THE ROOM
Pouring refined sugar and palm oil into all snacks is an industrial tradition, staying cheap on the shelf, but at what cost?
Food is a moral issue in all aspects—from sourcing ingredients to labor, from animal welfare to biodiversity.
Animal agriculture is already beyond unsustainable. Why are we still relying on one of the biggest instigators of the 21st Century climate crisis?
● SNACKING 2.0
We founded CRAVERS with these common concerns and long-due questions in mind. Our aim is to transform the harmful eating habits of past generations and create clean and conscious ones for the generations to come—without compromising on taste.
HOW DO WE DO THAT? SIMPLY BY STICKING TO OUR 3 PILLARS:
Taste is our absolute prerequisite. We commit to making extremely delicious stuff using only natural ingredients without compromising health.
We use the world’s most premium hazelnuts in high ratio, avoid refined sugar, and mind sustainable packaging while still aiming to reach a broader audience.
We are against putting profit before our planet, using animal products, and labor exploitation. We will always consider these factors as we grow into a global brand.
Taste is our absolute prerequisite. We commit to making extremely delicious stuff using only natural ingredients without compromising health.
We use the world’s most premium hazelnuts in high ratio, avoid refined sugar, and mind sustainable packaging while still aiming to reach a broader audience.
We are against putting profit before our planet, using animal products, and labor exploitation. We will always consider these factors as we grow into a global brand.
NEXT GENERATION SNACKS
The shift is clear.
There is a clear trend, especially among younger generations, to adopt a plant-based lifestyle while avoiding refined sugar.
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WHY HAZELNUTS?
The Hazelnut Company
While hazelnuts are often considered a by-product of the chocolate industry, we give them the love and attention they deserve, proudly introducing them as the new nut butter.
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